identity
behold arts festival
profile:
Arts Festival
target audience:
Creatives / artists in singapore
be/hold is an arts festival showcasing Christian artists’ responses to “beauty in brokenness” through artworks, workshops, and performances.
Capturing the festival’s theme on “beauty in brokenness”, the logo’s distinctive graphical elements is the broken jar and the hands in a firm grasp. It is symbolic—showing how the broken and imperfect self is mended by love (expressed by the idea of being held). A sacrificial, pure and divine love from the Creator and Lord of the universe.
eeelogical 